New Series: Equipping a Social Media Team | Altitude Branding | Brand Elevation through Social Media
When I refer to a team, I mean exactly that. A group of people inside your organization that are tasked with strategizing, executing, and stewarding social media initiatives inside your company. Those initiatives can be anything from just listening and mining social media conversations for insights about your brand presence to participating actively through blogs, Twitter, forums, or other social networks to engage with your customers.
Source: altitudebranding.com