Love What You Do
For 10 years, I’ve tried many times — and failed miserably — to come up with a tagline for our company. I’m not sure why it’s so hard. I guess when you build a company, you don’t want to commit to one single direction, even if it’s just for a simple marketing statement. You kinda want to keep things flexible. So I decided to just give up on taglines and slogans. Then one day, I saw a tweet from someone that said they loved MailChimp’s tagline: "Love what you do."
Source: blog.mailchimp.com