A Complete Taxonomy of Internet Chum
An effective chumbox clearly plays on reflex and the subconscious. The chumbox aesthetic broadcasts our most basic, libidinal, electrical desires back at us. And gets us to click. Clicking on a chumlink — even one on the site of a relatively high-class chummer, like nymag.com — is a guaranteed way to find more, weirder, grosser chum.
Source: www.theawl.com