All It Took Was One Product Trio to Inspire Change—The Hemnet Story
They had started working with OKRs a few years earlier, they felt there was a disconnect between their key results and the actual work they were doing. “We kept asking, ‘Why are we working on idea X instead of idea Y?’” says Niklas. “We felt like we were missing a good framework to connect solutions to our goals or outcomes.”
Source: www.producttalk.org