The online whiteboard of Kristofer Palmvik
Each person on your team represents a unique set of experiences and thus brings a fresh perspective to the situation. Your goal should be to capture as many of those perspectives as possible.
Even if we all share a common starting point, as soon as we start iterating as a team on how to make our work practices better, we’re all going to end up in different places. And that’s not a bad thing.
Sally and Jim don’t have any customers. Nor do they have a product. But this directional goal allows them to start interviewing people who match their target customer profile
These inputs are great inspiration for what to explore in your upcoming interviews. If customers are requesting a feature over and over again, interview them. Ask them what they are doing that is creating that need. Collect the full story.
The best way to test if people will buy your product is to ask them to buy your product. And yes, you can do this before you’ve built your product.
They had started working with OKRs a few years earlier, they felt there was a disconnect between their key results and the actual work they were doing. “We kept asking, ‘Why are we working on idea X instead of idea Y?’” says Niklas. “We felt like we were missing a good framework to connect solutions to our goals or outcomes.”
We can learn a lot from atypical stories. Most teams make the mistake of thinking that they just need to find the similarities across their customers’ stories and design for that one pattern. But it’s rarely this simple in practice.
"I wanted people to join a product trio because they were motivated to be part of it, they wanted to be doing discovery, they wanted to be very empathetic towards our customers."